Taylor Made Stitchery's brand identity was created for my client's growing hobby of sewing reusable bags. I collaborated to develop a retro-inspired visual identity for merchandise, targeting individuals who appreciate handcrafted creations. The design brief called for a logo that captured the essence of Taylor’s craft while incorporating a 70's aesthetic. A key challenge was designing a memorable, scalable logo for brand tags. To address this, I paired groovy typography with a flower motif. For the main logo, I incorporated a stitching motif, emphasizing the thoughtful quality of each piece. Considering Taylor’s love for photography, I also integrated photo strips and polaroids into the brand identity. Deliverables included logos, a color palette, font pairings, and a pattern.
