Lotus Beauty’s brand identity was developed for a licensed nail technician in Appleton, WI. Specializing in acrylic and rubber base nails, Lotus Beauty offers trendy sets to step up your nail game. The design brief called for a moody monochromatic logo featuring a lotus flower, hands, and crystal ball to evoke curiosity. The challenge was to make the logo stand out in both subject matter and artistic style, The design blends visual nods to life and death, symbolized by the crystal ball and skeleton hands, resulting in a striking and memorable logo. The final deliverables included a comprehensive logo package, color palette, font pairings, branding elements, and a service menu that ensures a distinctive brand identity.
Lashin' Out Beauty Bar
1515 W Wisconsin St., Appleton, WI 54914