The Black Pearl Hair Salon's visual identity was developed during my undergraduate studies at the University of Wisconsin-Eau Claire. The salon's target audience includes clients looking to indulge in high-quality beauty services and products. Inspired by the Art Deco movement, the logo embodies the salon’s core values of creativity and community. The sharp, geometric motifs blends Art Deco influences with a timeless twist. The final deliverables included a logo package, product packaging, and building signage concepts. The Black Pearl Hair Salon evokes sophistication and confidence, establishing a strong, trustworthy brand identity for its clientele.
