Batter Up Bakery

There is power and significance in branding and visual identity design. Organizations and clientele both rely on clear branding identity to help communicate their character and their functions. This logo series expands my design skills within vector graphic illustration and typography. I chose companies with stark differences so that I could focus on various styles of typefaces and illustration. I have expanded my logos with distinct mockups of storefront, merchandise, and packaging design. These visually show various applications of the logo within the brand. The sharp, geometric motifs of the Black Pearl Hair Salon are highly influenced by the Art Deco movement. These formal qualities create a confident and sophisticated brand identity that instills trust in their customers. Batter-Up Bakery uses the nostalgic varsity style of baseball to impart warmth and comfort in their products and spaces. Riesling Circus wine uses vintage font, subject matter, and texture to create a playful spin-off of the Ringling Bros Circus. These three companies define themselves through these unique identities that intrigue its customers to explore their brand.